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Not satisfied with reinventing an agency, she decided it was time to reinvent the industry. Ultimately any brand that wants to stay relevant needs to become a storyteller and use content to build audience and trust.
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The hot button topic: As publishers have proven themselves as experts in creating content, will agencies and brands prevail as masters of the genre? The Power Conversation will be titled: Power to Fly and will be about cultural transformation and giving the people to fly at work, at home and in all dimensions of life. Rik Van Der Kooi.